Hi, I’m Gretchen Sinn, the owner
and stylist behind Pura Vida Hair Inc.

I built my salon on this promise: I will provide a personalized, one-on-one salon experience, and you will leave looking and feeling your absolute best.

With over 20 years of experience cutting and coloring hair, I specialize in creating styles that bring out the best in each of you! Modern short hairstyles—like sharp pixies, sleek bobs, and tailored men’s cuts—are my passion, but I love working with all hair lengths and textures.

A unique tool I’m passionate about using for part or all of my haircuts is the razor. The razor helps create soft, blended lines, removes weight, and gives hair a natural, effortless flow. Whether you’re looking for a bold transformation or a subtle refresh, I’ll craft a look that suits your personality, lifestyle, and hair type.

My career began in Cleveland, Ohio, where I worked in a salon and started my apprenticeship. I trained extensively in the Vidal Sassoon cutting methods. There, I developed a strong foundation in precision cutting and creative color techniques. My next stop was New York City, where the dynamic energy helped me refine my unique style. Eventually, I returned to the Heartland and settled in Wheaton, Illinois, where I have proudly served clients for the last 13 years.

When I’m not in the salon, you’ll find me spending time with my dog, Lexi, and my newly adopted cat, Gizmo. I’m a creative soul who laughs a lot and genuinely loves connecting with my clients. Outside of work, I enjoy exploring nature and traveling. My favorite country so far is Costa Rica, which I’ve visited and explored many times. It’s also where I found the inspiration for my salon name. “Pura Vida” is a Spanish phrase that means “pure life” or “simple life.” It’s a key part of Costa Rican culture and is used in many ways, including as a greeting, farewell, or to express that everything is okay.

As a queer-owned business, Pura Vida Hair Inc. is an inclusive and welcoming space for everyone, proudly LGBTQ+ friendly. I am ready to help you feel confident, celebrated, and totally yourself!